Building and Maintaining Relationships
 
 

Life is about relationships rather than products, places or things. 
 
The value and benefits derived from Real Estate is first thought to be established on the bases of location, location and location.
 
When it comes to relationships it is communication, communication and communication. The quality of your communications will have a direct affect on the quality of your relationships whether it be spoken, written or unspoken such as body language or silence. 
 
No communication at all will eventually result in no relationship of any value or benefit at all.
 
Relationships are given birth to by communication, are built on communication and most importantly maintained with communication.
 
I communicate with you because I care about you and our relationship let me encourage you to do the same with those that you care about, so that you might stay connected!

 
 

It's great to be connected with you!

Chris Simonian

 


Patience in Marketing
 
 

Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement.
 
The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year.
 
After five weeks, the results displease him so much that he cancels his contract.
 
Five ads in five weeks seems like a lot of frequency in marketing. Five exposures do, indeed, establish some momentum. But they don't even come close to create enough desire to motivate a sale.
 
To truly comprehend how much frequency is enough to spark that sale, you've got to know just what your prospects think from each exposure. Here is exactly what each one thinks as he or she looks at the ad you've run:
  1. The first time a man looks at an advertisement, he does not see it.
  2. The second time, he does not notice it.
  3. The third time, he is conscious of its existence.
  4. The fourth time, he faintly remembers having seen it before.
  5. The fifth time, he reads it.
  6. The sixth time, he turns up his nose at it.
  7. The seventh time, he reads it through and says, "Oh brother!"
  8. The eighth time, he says, "Here's that confounded thing again!"
  9. The ninth time, he wonders if it amounts to anything.
  10. The tenth time, he asks his neighbor if he has tried it.
  11. The eleventh time, he wonders how the advertiser makes it pay.
  12. The twelfth time, he thinks it must be a good thing.
  13. The thirteenth time, he thinks perhaps it might be worth something.
  14. The fourteenth time, he remembers wanting such a thing a long time.
  15. The fifteenth time, he is tantalized because he cannot afford to buy it.
  16. The sixteenth time, he thinks he will buy it some day.
  17. The seventeenth time, he makes a memorandum to buy it.
  18. The eighteenth time, he swears at his poverty.
  19. The nineteenth time, he counts his money carefully.
  20. The twentieth time he sees the ad, he buys what it is offering.
The list you've just read was written by Thomas Smith of London in l885.
 
So how much of that list is valid right now, today?
 
The answer is all of it.
 
 
The single most important element of superb marketing is commitment to a focused plan.
 
Do you think commitment is easy to maintain after an ad has run nineteen times and nobody is buying? It's not easy.
 
But marketing guerrillas have the coolness to hang in there because they know how to get into a prospect's unconsciousness, where most purchase decisions are made. They know it takes repetition.
 
This knowledge fuels their commitment. Anyhow, they never thought it was going to be easy.

 
As real estate is location location location, marketing is frequency frequency frequency.